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In addition, 518 keyword mentions were recorded from six popular Saudi national newspapers. Variables were collected for each tweet and user.
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The Twitter final dataset comprised 59,046 tweets and 38,066 users who contributed by tweeting, replying, or retweeting. Keyword mentions served as indicators of agenda promotion for Twitter, interactions were used to measure the process of agenda setting within the platform. Methods: To validate the hypotheses, we collected and analyzed data from two primary sources: Twitter activities and Saudi national newspapers. This exploratory research aims to assess the veracity of the proposed adaptations on the basis of the hypotheses developed to test these two levels of engagement.
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Objective: The proposed adaptations to the agenda-setting model to be explored reflect two levels of engagement: agenda setting within the social media sphere and the position of social media within classic agenda setting. This exploration and proposed adaptation is derived from a study that examined the effectiveness of Twitter in influencing agenda setting among users in relation to road traffic accidents in Saudi Arabia. This study provides a novel contribution to health promotion through the adaptation of the agenda-setting approach in response to the contribution of social media. JMIR Biomedical Engineering 57 articlesĮmail: The foundation of best practice in health promotion is a robust theoretical base that informs design, implementation, and evaluation of interventions that promote the public’s health.JMIR Perioperative Medicine 59 articles.Journal of Participatory Medicine 67 articles.JMIR Rehabilitation and Assistive Technologies 158 articles.JMIR Pediatrics and Parenting 212 articles.Interactive Journal of Medical Research 231 articles.JMIR Public Health and Surveillance 882 articles.Journal of Medical Internet Research 6617 articles.